Yes, to most women it does. The whole process of finding the right gown can be over shadowed by the fit and cut that vary from one manufacturer to another. So before you go headed to the gym or go on a cabbage soup diet. Here are a few things you should know. Clothing manufacturers realized years ago that if a pair of jeans had a smaller size on its label, women are more likely to purchase it. So they took a size 10 jeans, slapped a size 8 label on it and viola, customers are happier in the dressing room and more likely to purchase the jeans. Coutre clothing resisted this trend, as did wedding gowns since women choose the dress first and then are measured for size. So when you go into the bridal store don't get upset if your size 6 frame is being strapped into a size 10 wedding gown. Size does not ' matter' the measurements do!
